Lots of people have emailed me about this but I haven’t had a chance until now.
Remeber what I learned at the PSYOPS conference:
How can we lower the bar of the public’s expectations associated with the reality of mistakes LISTEN
My notes from the PSYOPS conference:
43:43 Question from moderator: Bar is set so high by the public. “Energy production is a contact sport. It’s like going to a football game and not expecting–ever–a player to be left on the field, pardon me, but a graphic hit. Add to that, it’s a combustible sport, that’s why we want the energy–because it catches fire—and I’m wondering if there’s anything we can do with that context, any way to draw analogy of it so as to lower the bar and associate it with mistakes. It’s a physics based reality that mistakes happen and … be able to hear that. So any thoughts on context in providing the realities associated with human error and other forces that cause mistakes and getting the facts out there almost lessening the demoninator.”
Translation: How can we lower the bar and make it okay that we blow people up sometimes?