He has a blog but I’m not going to link. On his blog, he tries to be clever by using text from a baby oil commercial.
How to Use
To give your baby silky soft skin, gently massage JOHNSON’S® Baby Oil all over your baby’s body. Baby massage can be a relaxing, bonding experience for you and your baby.
When to Use
Use JOHNSON’S® Baby Oil after your baby’s bath, for a gentle massage, or anytime your baby has dry skin.
I think he’s worried about the upcoming election.