The Ad Buster, Bret Starr, has posted Ask Chesapeake: DECODED Part 3 on his blog, AD DECODER and it’s juicy! Don’t miss it!
Chesapeake is simply too defensive in their marketing program. They’re like a cheating boyfriend – they make up stories about where they’ve been before their girl asks … talking and talking about supporting imaginary details until it becomes apparent they have something to hide. Turns out they do.
Bret’s analysis is interesting, enlightening and written with his sharp wit and abundant humor. Using logic, excellent research and an unflattering, video of Tom Price, Senior Vice President of Corporate Development for Chesapeake, he takes down Chesapeake’s attempt to fool us into believing that urban drilling is good for the environment.
Basically, the only thing Chesapeake has going for it is that natural gas is not as bad for the environment as oil. That’s like saying suicide by sleeping pills is slower than using a gun
It’s well worth reading the whole analysis and do go over there to watch the video of Tom making an ass of himself.
I can’t wait to see the Ad Buster’s next topic.